Kerry Stategy: be the manliest candidate we've ever seen. In a media world that casts aggressive males in powerful, righteous positions, Kerry is trying to be and will continue to try to be the manliest mofo around. As seen from his agggressive rhetoric and his goal to make America "safer, stronger and more secure". Gee, strength a security, posing with vets, emphasis of his heroic war record, he sure is no Dukakis. According to the Washington Post even in the primaries Kerry's strategy had been to tout his alpha male status, and it worked.
The lead article in the January's The Nation, discussed Dean's strategy of "butching up for victory" with his puffed out chest and aggressive rhetoric as the correct strategy for the democrats.
Kerry has been snowbaording, riding a Harley and best of all hunting doves. Kerry's stature of 6'4" has also helped him establish his alpha male status. But Kerry may not be able to compete with Bush's alpha male status. Bush has spent the last for years beefing up his image. Bush has been sure to include constant media injection of testoseroine, and Bush has given most of his speeches and press conferences outside (such as his national forests proposal) in order to be the "one with the sun in his face," as Chirs Mathews would say. Bush Sr. and especially Jr. were smart to shed their northern Ivy-League boy image in exchange for a rugged Texas cowboy motif. Not to mention Bush's flight suit shots with his bulging (stuffed?) flight pants.
Unlike Gore's campaign, Bush and Kerry's teams have both been on top of the alpha male theme from the get-go. Watch their dress, mannerisms and rhetoric throughout the campiagn to see who wins the alpha male race.
We're left with the question, Will Kerry's alpha male status serve him best with an aggressive male VP or a female VP? I'm pulling for one of my absolute favorite politicians, Kathleen Sebelius as VP. But I predict a 30% chance of her getting picked.
June 17, 2004
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